Frequently Asked Questions
Web hosting is a core necessity for any website — it is the physical location of your website on the Internet, an online storage center that houses the information, images, video, and other content that comprises your website.
A domain name is your website name e.g. "bulawayowebdesign.co.zw or google.com". A domain name is the address where Internet users can access your website.
SEO marketing also referred to as Search Engine Optimization is the process of increasing the visibility of a website on search engine results pages. The goal is to improve the relevance of your website so that it is indexed and well positioned by the search engines. SEO Leads to More Clients. Many small businesses, like consultants, can struggle to get clients. Improving your SEO allows your business to get found online, which increases traffic to your website and to your store, and helps you to get more clients.
Social media advertising reaches audiences in a low-cost, impactful, and effective way.
Here is a list of 10 random benefits of running a social media campaign:
1. Social media posts drive targeted traffic.
2. Using social media for business boosts your site’s SEO.
3. Social media marketing helps you understand your audience.
4. An active social media presence builds relationships with your audience & clients.
5. Social media is key to customer service
6. A strong social media presence builds brand loyalty.
7. Your competition is already social.
8. Social media marketing will get you more sales.
9. The ROI (Return On Investment) on social media ads is unbeatable.
10. Social media is the perfect addition to your PR strategy.
Good landing pages are a distraction free zone without a navigation menus, sidebars etc. The goal is to convert a website visitor into a lead. A good landing page is clear, concise and holds the hands of visitors to set points.
Good Landing Pages: Boosts SEO - The search engines’ goal is to give relevant content in their search results. They favor organic content that is not on other websites. Adding good landing pages to your site with good content will increase your search engine ranking.
Good Landing Pages: Creates Anticipation for New Stuff - Anticipation for startups and new products can be aroused with a “Coming Soon Page” or “Countdown” style landing page.
Good Landing Pages: Increasing Conversions - Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same.
A landing page sets up a clear action for users to take and makes it as easy as possible for them to take that action. As a result, you will see more of that action being taken (also known as conversion).
Responsive design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor's screen size and orientation and change the layout accordingly.
Because responsive web design is mobile-friendly, it helps increase visibility on search engines, which in turn can mean more visitors to your website. More traffic results in better lead generation, added conversions and increased sales three big reasons why you need a responsive website.
Website audit is a full analysis of all the factors that affect website's visibility in search engines. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.
Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to fine-tune your website and addressing the issues that will improve it inside out.
Collaboration is a powerful tool for all small business owners, regardless of the industry you are in or the type of business you have. It is the connections you form with others, and the different ways you collaborate with those people you formed connections with, that will help you grow your business to new levels.
With a collaborative culture, you gain the ability to bring products to the market faster. Teamwork and communication speed up the entire process and make it easier to produce anything. The entire organization's ability to create value accelerates as a result.
We help you accurately track every link on your website or Ad campaign.
-Knowing how many visitors each campaign has brought in
-Unique clicks today
-Total unique clicks
-Referring page stats
-subscribers each page generates
-Total sales that campaign created
-Cost per click analysis
-Cost per sale analysis
-Export reports for easy viewing/charting in other programs etc.